From being the main vehicle of instigating, inspiring and informing the society during the pre-independence era journalism has come a long way from being a passion to merely a profession. Today the emphasis is only on "creating" news rather than gathering news. Also, in a rush of overtaking competitors authenticity is very often overlooked or neglected .In addition to this, sensationalizing every other news story to attract eyeballs often presents a distorted version of the issue in discussion .Therefore, in an attempt to attract maximum viewers there is also an increase in irresponsible investigative journalism which very often leads to unnecessary defamation of the parties concerned . This is becoming a trend which is being emulated by others as well eventually raising a doubt on the credibility of the news fraternity as a whole. Hence is the fraternity actually moving away from responsible journalism and who is to be blamed for the same? Isn’t it about time news channels also think about the impact it has on the viewers both national and international? Therefore how does one bring about a balance in approach is the moot question?
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