About International School Of Business & Media

My photo
PUNE, MAHARASTRA, India
International School of Business & Media, Pune is one of the premier B-Schools in the country, which offers Post Graduate Programmes in the discipline of Business Management, Supply Chain Management and Media. Founded in the year 2000, ISB&M has grown rapidly both in size and reputation and has proved its mettle with time. The key factors in ISB&M’s growth is its excellent faculty and its pool of talented students, who have work experiences in companies like COLGATE & PALMOLIVE, LEO BURNETT, B4U, ZEE NETWORK, BBC NEWS, VIACOM 18 etc. An important element that differentiates ISB&M from other institutes is its culture that advocates liberty with a sense of responsibility. ISB&M maintains a strong and effective interface with the industry that helps us to maintain our pace with changing time and exposes us to the new trends in the industry which comprises sharing of ideas and experiences by eminent corporate executives .

Viewers

Wednesday, November 19, 2008

Journalism, Credibility & Evidence: News Story for News and Professional Value

From being the main vehicle of instigating, inspiring and informing the society during the pre-independence era journalism has come a long way from being a passion to merely a profession. Today the emphasis is only on "creating" news rather than gathering news. Also, in a rush of overtaking competitors authenticity is very often overlooked or neglected .In addition to this, sensationalizing every other news story to attract eyeballs often presents a distorted version of the issue in discussion .Therefore, in an attempt to attract maximum viewers there is also an increase in irresponsible investigative journalism which very often leads to unnecessary defamation of the parties concerned . This is becoming a trend which is being emulated by others as well eventually raising a doubt on the credibility of the news fraternity as a whole. Hence is the fraternity actually moving away from responsible journalism and who is to be blamed for the same? Isn’t it about time news channels also think about the impact it has on the viewers both national and international? Therefore how does one bring about a balance in approach is the moot question?

No comments: