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Social Media : High Return of Interest But How Return of Investment
One would be more inclined to buy a black dress if a neighbor said that the dress fit great on her body and felt good, then when one just saw it on TV or just read an article about it in a magazine. The same concept goes for blogging; people want real people telling them what to buy and what not to buy. ‘Fashionistas’ want to hear how a fellow ‘fashionista’ would wear the new runway trend and the ‘Techno Freaks’ would want know about the gadgets from their community. No brownie points for guessing what we are talking about – social media optimization .But it is not all that easy as it looks . Monitoring the effects of this media is all the more difficult and all the more important for it involves many steps like identifying the key influences in your space , developing content based on what you learn , increase likability and reward inbound links , syndicating the content by using RSS feeds to help it travel far and wide . But calculating the Return of Investment (ROI) of these media is a challenging task .